The world has been turned into a global village by the advancement of the Internet. Vendors and manufacturers are now able to sell their wares on the international platform, without meeting the client personally.
There are many online furniture vendors, such as very Furniture, who are among the leading furniture selling sites in the United Kingdom. For a successful online marketing and sale of furniture, there are a number of pointers that those involved should consider. Below we discuss some of these important points.
Getting an attractive sales website
There are many available templates for Shopping Cart solutions. The merchants should choose a theme which attracts the eye, such as the one incorporated by Verty Furniture. An attractive website is not only about the colors and design, but also ease of navigation. A desirable site should have the products categorized by type and give the visitors options such as filters.
Making use of a good SEO Strategy
SEO (Search Engine Optimization) is a non-paid method of online marketing. It incorporates making use of keywords related to the products dealt with on the website. The result of SEO is a higher ranking on search engines, which ensures the merchant’s website is among the first results displayed when a potential client searches for a similar product.
– Using more of photos than description
It is easier for a client to buy a piece of furniture whose photo they have seen than trusting the description they read. The merchants should incorporate high definition graphics into their products.
– Incorporate a blog in the website
In as much as clients are moved more by graphics, a blog inside the website giving tips on different furniture types is a big plus. Clients tend to trust more the products they have a better insight about.
– Use of the Live Chat option
The live chat option gives a client direct insight into the product they want. This makes them comfortable and erases any doubt that may be present. It also makes the client enjoy the service, and therefore a likelihood of referrals.
– Implement a convenient shipping strategy
When targeting worldwide clientele, furniture merchants should enter into agreements with various shipping companies who have a good track record for transporting furniture. This ensures the products are shipped by professionals, thereby minimizing the risk of damages or loss. The merchant should also make a point of giving realistic shipping and arrival dates.
– Use social media
The easiest way of reaching people all over the world on the web is by use of social media. Merchants should create pages, such as Facebook, Twitter, and Instagram and get many followers, and make a point of posting any new posts on their website and on the social sites.
– Ask for feedback from the visitors
Feedback is the best way of assessing the performance of the website and the products. Feedback can be in the form of a review, either a written review of a rating. This makes new customers appreciate the authenticity of the website.
With these considerations in place, online furniture sales statistics can only increase in quantity.